If you’ve got a few moments then I recommend you take a look at the new website for The King’s Fund, launched last week. As well as reflecting the thinktank’s new brand identity, the relaunch has introduced a very interesting new homepage, with drag and drop content boxes that the user can add, delete and move about to create their own tailor-made page.
The content boxes on offer range from latest analysis and audio to information about events and venue hire. All of this can be done without signing in to the website, but if you do register and log in you can also set your preferences for health topics, current projects and subscriptions.
The new approach is an engaging and creative response to the challenge of how to provide a homepage that meets the needs of diverse audience groups - and it may well provide you with some food for thought for your own organisation’s homepage. I’ve worked closely with The King’s Fund web team in the past and it’s great to see the organisation’s website evolve in such an exciting and inspiring way. Well done!









