You’d think that taking the time to proofread any email marketing you’re sending out would be a no-brainer. It really should be – proofreading and quality-checking is just as important for email as it is for any other form of marketing communication.

The reason I bring it up is because a few days ago I received an email from a major organiser of events, conferences and awards related to marketing and new media, which contained a glaring error. Seeing the name of the awards misspelt in the subject line of the email is not a very good incentive to opening the email and reading the content – it makes it all too easy for the recipient to delete the email straight away.

Mistakes do happen and typos sometimes slip through, but I can’t help but think that this particular mistake should’ve been spotted before the ‘’send” button was pressed.