Joanna Tidball Consulting

Web copywriting and social media consultancy for not-for-profit organisations and social enterprises

Blog archive for September 2007

The Big Knit aims for 400,000 hats

Innocent Drinks’ Supergran initiative is back again - except this year it’s been renamed The Big Knit. The idea is that people knit small bobble hats to sit atop bottles of Innocent smoothies. The behatted bottles go on sale - they’ll be in Sainsbury’s in November - and for every one sold innocent and Sainsbury’s donate 50p to Age Concern.

The Innocent website has very simple instructions on how to make the hats, and there are groups on Facebook and Flickr that you can join to show your support and get some knitting inspiration!

At the time of writing 2,012 hats have been knitted and sent to Innocent. I’ll be keeping an eye on this hatometer to find out how they’re doing with reaching their target of 400,000 hats…and will be knitting a few of my own to help them reach their goal.