An innovative use of Flickr as a research and information-gathering tool caught my eye recently. In the run-up to Innocent Drinks’ first AGM, the company is asking people to fill in a questionnaire and submit it via a Flickr group set up for this purpose. At the time of writing there were only 17 photos and an online version of the questionnaire had been made available as well, so perhaps it’s not been a runaway success - but I still think it’s an interesting approach and one I’ll definitely keep in mind for the future.

As well as using Flickr to support the AGM, Innocent is also making good use of other social media tools. A video of the event will be available on Innocent’s YouTube channel and they’re using the AGM as an opportunity to pilot Twitter too. There’ll be a bit of activity on the Twitter feed in the run-up to the event but I expect it’ll only really come into its own on the day itself.

Innocent has put together a smart social media package around its AGM, putting a new spin on tried and tested tools and trying out other tools for the first time. I’ll watch with interest to see how the content across the different social media streams evolves before, during and after the event.