Innocent Drinks’ Supergran initiative is back again - except this year it’s been renamed The Big Knit. The idea is that people knit small bobble hats to sit atop bottles of Innocent smoothies. The behatted bottles go on sale - they’ll be in Sainsbury’s in November - and for every one sold innocent and Sainsbury’s donate 50p to Age Concern.

The Innocent website has very simple instructions on how to make the hats, and there are groups on Facebook and Flickr that you can join to show your support and get some knitting inspiration!

At the time of writing 2,012 hats have been knitted and sent to Innocent. I’ll be keeping an eye on this hatometer to find out how they’re doing with reaching their target of 400,000 hats…and will be knitting a few of my own to help them reach their goal.

You’d think that taking the time to proofread any email marketing you’re sending out would be a no-brainer. It really should be – proofreading and quality-checking is just as important for email as it is for any other form of marketing communication.

The reason I bring it up is because a few days ago I received an email from a major organiser of events, conferences and awards related to marketing and new media, which contained a glaring error. Seeing the name of the awards misspelt in the subject line of the email is not a very good incentive to opening the email and reading the content – it makes it all too easy for the recipient to delete the email straight away.

Mistakes do happen and typos sometimes slip through, but I can’t help but think that this particular mistake should’ve been spotted before the ‘’send” button was pressed.

For the last few years, the UK based National AIDS Trust has run a campaign to get websites and blogs to wear a virtual red ribbon to show support for World AIDS Day which takes place annually on 1 December.

The aim of the campaign is to raise awareness of World AIDS Day and to encourage people to visit the website where they can find out more about ways to get involved in helping to stop the spread of HIV and AIDS.

I’ve added the red ribbon to my sidebar as of today, and if you have a blog or website of your own, I’d encourage you to wear the virtual red ribbon too.