An innovative use of Flickr as a research and information-gathering tool caught my eye recently. In the run-up to Innocent Drinks’ first AGM, the company is asking people to fill in a questionnaire and submit it via a Flickr group set up for this purpose. At the time of writing there were only 17 photos and an online version of the questionnaire had been made available as well, so perhaps it’s not been a runaway success - but I still think it’s an interesting approach and one I’ll definitely keep in mind for the future.

As well as using Flickr to support the AGM, Innocent is also making good use of other social media tools. A video of the event will be available on Innocent’s YouTube channel and they’re using the AGM as an opportunity to pilot Twitter too. There’ll be a bit of activity on the Twitter feed in the run-up to the event but I expect it’ll only really come into its own on the day itself.

Innocent has put together a smart social media package around its AGM, putting a new spin on tried and tested tools and trying out other tools for the first time. I’ll watch with interest to see how the content across the different social media streams evolves before, during and after the event.

The folks at Social Innovation Camp have announced which of the ideas submitted to the project will be developed at their weekend-long event in April. The ideas include Barcode Wikipedia, a site for storing user-generated product reviews and info against a product’s barcode, and Rate My CV, a web 2.0 site to help jobseekers.

Web 2.0 tools have turned the online world into a social space and the idea behind Social Innovation Camp is to use this phenomenon to create better solutions to social problems in the real world. From 4-6 April 2008, 75 people will come together in an ‘unconference’ to develop the selected ideas.

You can read more about the selected ideas as well as other ideas that were submitted and are open for comments and suggestions. People interested in attending the event can register interest here.

flickrSLiDR is a neat little tool that enables you to embed a Flickr slideshow on your website or blog. It’s very easy to use - you paste in the URL of the group or set and choose a size for the slideshow, and then you’re given a code snippet which you simply add to the webpage.

Here’s one I created for a set of photos I took in and around Marylebone High Street in London.

Created with Admarket’s flickrSLiDR.