Web copywriting and social media consultancy for not-for-profit organisations and social enterprises
29 May 2008 | Categories: Client projects | Leave a comment
Last year I worked closely with the web team at Make Your Mark, the not-for-profit campaign to unlock the UK’s enterprise potential.
Make Your Mark is full of inspiring and energetic people and they’ve currently got a number of job vacancies in the PR team and other areas - well worth checking out if you’re on the lookout for a new challenge!
28 April 2008 | Categories: Innovation, Social media, Social networking | Leave a comment
The UK Catalyst Awards are looking for inspiring stories of people who help their community by using social technology (defined as any internet, mobile or gaming software that lets you connect and communicate with other people) in new and exciting ways.
There’s a range of awards up for grabs, including the Shock for Good Award (where social technology has shocked people into doing something good) and the David and Goliath Award (for something little that made a difference to a something big and powerful). Find out all about the awards and how to enter on the UK Catalyst Awards website.
15 April 2008 | Categories: Blogging, Social media | Leave a comment
An innovative use of Flickr as a research and information-gathering tool caught my eye recently. In the run-up to Innocent Drinks’ first AGM, the company is asking people to fill in a questionnaire and submit it via a Flickr group set up for this purpose. At the time of writing there were only 17 photos and an online version of the questionnaire had been made available as well, so perhaps it’s not been a runaway success - but I still think it’s an interesting approach and one I’ll definitely keep in mind for the future.
As well as using Flickr to support the AGM, Innocent is also making good use of other social media tools. A video of the event will be available on Innocent’s YouTube channel and they’re using the AGM as an opportunity to pilot Twitter too. There’ll be a bit of activity on the Twitter feed in the run-up to the event but I expect it’ll only really come into its own on the day itself.
Innocent has put together a smart social media package around its AGM, putting a new spin on tried and tested tools and trying out other tools for the first time. I’ll watch with interest to see how the content across the different social media streams evolves before, during and after the event.
